What is your name?
What is your email address?
What is the client name?
What brand was represented?
What type of product is it?
What country did this campaign run in?
What is the name of the agency that developed the
campaign? (include, city, state/province, country)
Which - if any - industry awards has this campaign
been recognized for? (optional)
What was the timing of the campaign (quarter/year)?
Just A Little More Detailed Information...
What were the Marketing Objectives for the campaign?
(Example: buzz generation, dealer/salesforce, direct/database/membership
acquisition, display activity, image/awareness, lead
generation, loyalty, new product launch, product preference,
sales increase, self promotion, share protection, traffic
generation, trial generation, usage/loading, etc.).
Please list as many that apply.
What Marketing Tactics & Devices did the agency
use to develop the campaign?
(Example: alternative media,
bogo (buy one get one), bonus pack, collateral materials
(consumer), collateral materials (trade), coupons, dealer
locator, direct mail, direct response, in-store merchandising,
on-pack/in-pack, online overlays, premiums/incentives,
rebates, samples, self-liquidators, sponsorships, sweepstakes/games/contests,
trade incentives, etc.). Please list as many that apply.
What Marketing Strategies were used?
(Example:
account-specific, advertising, age-specific/ethnic,
business-to-business, cause-related, direct marketing,
events, guerrilla marketing, mobile marketing, PR, rebates,
tie-ins, toll-free calls, trade show exhibits, wireless/mobile,
etc.). Please list as many that apply.
Please provide some background on the brand/campaign
and include details on any challenges or circumstances
that are particularly noteworthy to its development.
Please provide an overview of how the campaign
worked.
How did the campaign do? Please list relevant results,
where applicable. (optional)
Why do you think this campaign was outstanding? (optional)