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No Specific Campaign Nestle Puts Real Cash Into Fake Candy Bars to Lift Sales and Market Share Red Baron Pizza Launches Mobile Marketing Consumer Event 'Addicted to Love' Brings New Consumer Partners to Oxygen Media 'Camp Jeep' Sells SUVs and Generates Brand Loyalty Among Participating Owners 2002 Kickoff Saturates Football Fans with the NFL 76 Delivers a Little Something and Extra -- and a Lot Different -- at the Pump A&E Cable Channel Uses Mobile Marketing Tour to Create Excitement for Biography Series A&E Network's 'Alexander The Great' Takes Over Greek Diners A&P Grocery Uses Coffee Sweepstakes to Drive Same-Store Sales abcd Accountancy Trade Group Launches 'Catch Me If You Can' Campaign to Inspire College-Bound Students Adidas Turns All-Blacks Team Jerseys Into 'Blood Sport' Souvenirs ADT Securities Uses 'Empty Envelope' to Reach Small Business Owners AmEx Brings the U.S. Open Live to the Center of New York Andrex Says 'Thank You' to Consumers via On-Pack Promo Andrex Uses In-Pack Plush Toy to Boost Toilet Tissue Sales Angel Soft Contest Spotlights Young Community Contributors AT&T Uses Guerrilla Marketing Tactics to Create Loyalty for AT&T Local Service in California AT&T Wireless Ties-In with 'American Idol' TV Show August Schell Brewing Uses Retro Images and Free Concert Tickets to Re-Launche an Old Brew to Trend-Setting Twenty-Somethings Australian Tourist Commission 'Celebrates Australia' With Singapore Tourists Axe 'Ice Party' Boosts Deodorant Sales Axe Affects Young Men's Ability to Get the Girl Banco Frances Uses Zen Garden To Win Customers Banco Santander Partners with Mall Tenants to Enter Credit-Card Field BAT Creates "The Art of Formula One" to Leverage Racing-Team Sponsorship Batgirls Drive Tia Lusso to Number Two Cream Liqueur Baxter Bio Reverses Top-Down Marketing Strategy to Generate Awareness and Demand for New Hemophilia Drug Better Homes & Gardens Magazine Launches Mall Tour Blue Moon Brewing Company Uses Artists to Class Up its Beer Brawny Uses National Essay Contest To Drive Excitement in Paper Towel Aisles Bridgestone Gets Kids to Urge Use of Daytime Running Lights Bridgestone Golf Uses Interactive Viral Campaign to Create Awareness for New Golf Balls Buck Save-a-Lot Teaches Kids to Save Money on His Trip to Toonieville Buena Vista Drops 'Flying Elvises' to Generate Nationwide TV Coverage of Disney Animated Feature Film Launch Callaway Launches 'Great Shots' Campaign to Hype Great Big Bertha Golf Club Sales Campaign Gets Kids To Eat Their Vegetables Campbell's Soup Winter Olympics Ice Hockey Campaign Drives Merchandising and Sales Canon Uses Nostalgia and Spirit of the Holidays to Sell the Pixus Printer Captain Morgan Borrows Interest, Chooses Party Over Politics Cargill Boosts Sales and Market Share for Two Brands of Olive Oil at Once Carrefour Grocery Stores Get Argentine Shoppers to Spend More In-Store Carrefour Uses 'Magic Code' Promo to Get Consumers to Spend More at Its Stores Cars.com Creates Single Venue Business-to-Business Campaign CDC'S Yellowball Campaign Turns Teenage Counch Potatoes into Fitness Enthusiasts CDC's Youth Media Campaign Encourages Tweens to Get Active Cerebos Charity Tie-In Boosts Chicken-Broth Sales by Funding Artificial-Leg Purchases Cerebros Helps Prepare Thai Students for University Exams Chambord Educates Bartenders on Cocktail Recipes Charmin Samples Toilet Tissue via Alternative Toilet Facilities at State Fairs, Stadiums and Events Chevrolet Olympic Torch Event Boosts Sales, Restores Brand Equity Children's Panadol: Sharing the Power of a Wish Chivas Regal Uses an Online Puzzle to Boost Sales of Its Scotch Chrysler Cements PT Cruiser Loyalty with Family Block Party Chrysler Differentiates Itself at North American International Auto Show Cingular Wireless's NCAA 'FanExpress' Takes the Play to College Campuses Clal Insurance Creates a Spy Search to Incentivize Its Sales Agents Clearasil Revamps Image, Increases Sales and Builds Market Share by Exhorting Users to 'Be Cool' CNN Brings the Campaign Diner to the GOP National Convention Coca-Cola Converts Decibels to Music Coca-Cola Partners with Computer Game to Sell More Coke Coke Generates Awareness for Guarana Kuat by Highlighting its Legendary 'Side Effects' Coke Launches KMX Energy Drink with Multi-Venue Consumer Event Coke Light Creates Pop Art with Product Sampling Campaign Coke Uses Dodgers Baseball Tie-In to Maintain Market Share in Hispanic Community Coors Light Creates GPS-Tracking Instant-Win Game Coty and Club Med Use Kissing Contest to Sell New Fragrances Coty's London Bus Tour Boosts Rimmel Sales at Wal-Mart Stores Court TV Has Advertising Agencies Seeing Spots Court TV Ties In with Schools and Scientists to Boost Viewership and Increase Interested in Forensics in the Classroom Court TV Uses Simulated PC Breakdown to Set Up Live Pitch Cummins Keeps on Trucking with an 'Uptime' Engine Guarantee DaimlerChrysler Takes Over Test Drives to Blow Out Model-Year-End Inventory DaimlerChrysler Turns SMART Cars Into Billboards Delta Air Lines Leverages Local Sports Event to Drive Awareness/Loyalty to Airline Diageo Creates a Flight Club to Teach New Tequila Mixed-Drink Recipes to Bartenders Diageo Sends Partygoers on a Quest to Catch the Captain Discover Card 'Tailgate' Tie-in With Retailer Best Buy Leverages ESPN Football Sponsorship Discover Card/Lucky Magazine Mobile Marketing Mall Tour Dodge Creates Interactive Exhibit to Simulate Product Trial and Highlight Product Attributes Dole Boosts Salad Sales with In-Pack Offer and Online Action Dove Generates Trial & Awareness for new Tinderbox Cream Using Custom Sampling Units Dove Highlights the Natural Face in the Crowd Dove Makes Beauty "Real" to Spanish-Speaking Recent Arrivals Dove Offers Gifts After Purchases of Its Dove Colored Hair Range Beauty Ensemble Dunkin' Donuts Reveals 'Who Brought the Donuts?' Duracell's Fire Safety Clinics Drive Display Placements & Boost Battery Sales Eastman Kodak Ties-in With House of Blues Eight-City Road Trip Builds Excitement and Ratings for 'Pyramid' TV Game Show ESPN Gives Running New Meaning Eurostar Uses "Da Vinci Code" Tie-In to Sell More Train Tickets Fairy Town Franzeluta Casts Its Spell on the People of Moldova FarmaCity Gives Away What Consumers Ask For FedEx Leverages Its 'Air & Ground' Game for Awareness & Sales FedEx Relies on Professional Golf Film-Giant Disney Studios Teams Up with Furniture-Marketer Drexel Heritage to Help Moms of Pre-Teen Girls Bring Magic to Little Princesses Fisher-Price Enlists Moms for First-Birthday Club Foster's Australia Launches Penfolds Project 30 to Sell More Wine Gap Creates Viral Campaign Using Brand Ambassadors Gillette Gets a Leg Up with Its Venus Razor Intro Gingiss Formalwear Encourages Guys to 'Be a Prom Star' GlaxoSmithKline Intros Avandia with Multi-Venue Info Intro Goldfish Crackers and 20th Century Fox' s Garfield Tie-in for Spring Promo Government and Business Book 'Georgia Getaways' Guinness Creates The St. Patrick's Day Holiday Season Hallmark Cards Tickle Consumers With Butterflies Hallmark Takes the Spotlight at 2002 Olympic Winter Games Hasbro Ties-in with Toys R Us; Celebrity Endorsements Drive Sales of e-Kara Headsets Heineken Trimester CD Keeps The Salesforce In The Loop Hershey's Kissmobiles Draw Crowds, Raise Funds, Enhance Awareness Hewlett-Packard Takes Its Show on the Road Home Depot Highlights Olympic Hopeful Employees Honeywell and NASA Teaum Up for FMA Live! Huggies Develops Diaper Loyalty Program To Boost Sales Humira Accentuates What Rheumatoid Arthritis Sufferers Can Do IKEA Uses Guerrilla Marketing Activity to Drive Traffic on Flagship Store's Opening Day Indesit Raises a Glass With Independent Retailers International Truck Brings the Big One to NASCAR Challenge Jeep Uses Operation Altitude Event to Drive Jeep Commander Sales Jelly Belly Learns a Lesson and Reverses an International Sales Slide Jim Beam's Multi-Venue FLASH! Targets Hispanic Sub-Groups Johnnie Walker Creates 'Journey' to Create Awareness for Whiskey Blends Kampus Mounts Trend Show For Turkish Youth Kellogg Seeks Loyal 'Eeters' Kellogg Ties In with American Airlines for 10 Adult Cereal Brands Kellogg Uses HBCU Sponsorship to Build Loyalty Among African-American Consumers Kleenex Sponsors Tearjerkers On TNT KOOLs Sales Increase with 'Spade Slam' Tournament Kraft Food Sings the Praises of Gospel Music Krispy Kreme Puts Bakeries on Wheels for Regional Rollout Labatt Blue Locks the Competition Out with Art, Science and Fun Ladbrokes Offers Odds on Old Ladies LaSalle Bank Uses 25th Anniversary to Turns Chicago Marathon Into World-Class Event Lawry's Live! Kitchen Caravan Hits the Road LEGO Tour of Skateboard Venues Intros New BIONICLE Line LeumiCard Uses Scents of Luxury to Launch Elite World Signia Credit Card Lexus Clears Out Showrooms with Direct Marketing Effort That Appeals to Women Lipton Leverages Fairs for Demos of Pouch-Packed Side Dishes Los Angeles Dodgers Turn A Party To A Profit Lowe's 'Great Safety Adventure' Turns Accident Prevention and Community Service into a Growth Strategy Manpower Agency Uses Exotic Teas to Cross-Sell B-to-B Services Mariah Carey Goes Online to Stage a Comeback Marsa Kraft Foods Runs Channel-Specific Campaign to Generate Awareness for Expanded Brand Portfolio Marshmallow Peeps Aren't Just For Easter Anymore Mattel Enlists Teachers and Role-Modeling to Increase Share for Matchbox Brand Mazda Launches New Model Using Events and Entertainment Tie-Ins McDonald's Creates Intrigue Among Young Men McDonald's Creates New Retail Identity Called Simple Bold McDonald's Uses E-Music Downloads to Connect with Young Adults McVitie's Uses Sexy At-Home Sampling Parties to Launch a New Cookie Meow Mix House Meow Mix Makes Pets and Their Owners Happy with Cat-Centric TV Campaign Microsoft's Odyssey Tour Demos the Xbox with Inflatable Electronic 'Nightclub' Milk Helps Women Lose Weight And Sales Grow Miller Brewing Dares Consumers To A Taste Challenge Motorola Finds A Better Way To Launch Products Mr. Peanut Goes to Work to Gain Share with Sports Nuts Nando's Offers Customers Free Lunch Nationwide Recruiting Effort Ties In with High Schools to Generate Recruiting Leads NBC Universal Develops Complete Olympics Marketing Program For Affiliates Nestle Licenses a Popular TV Quiz Show to Extend Its Marketing Umbrella Nestle Rallies Brazil Against Hunger Neve Uses Brand Equity, TV Comedy and In-Store Gifts to Reverse a Sales Decline NIKE Has Chilean Youth Shouting OLE Nike Uses Internet to Get Kids to Buy Sports Apparel Without Violating Privacy Laws Nikon Retailers Go the Extra Mile to Demonstrate Coolpix Cameras Nissan Uses Stealth Marketing Concert Tour to Preview the New Z Series Nissan's 'Masters of the Sixth Speed' Demos on Street-Racer Tour Nokia and O2 Demonstrate MMS via Animal Attraction Nokia Creates Brand Awareness by Challenging Young People to "Defend Your Turf" Nutricia's Baby Card Creates Long Term Relationships With Ukraine Parents Ocean Spray Makes Cranberries Top of Mind with "Bogs Across America" Old Spice Combines American Elections With College Football OLGC 'Breaks the Bank' to Boost Lottery Ticket Sales Orange Text Messages Send Love Up, Up and Away Outlook Magazine Encourages Students to Speak Out P&G Aces the Competition with Free Tennis Lessons P&G Targets Hispanic Women With Field Marketing Effort P&G Washes Up with Massive Demo for New Dishwashing Liquid Pampers Feel 'n Learn Give Toddlers the Power in Potty Training Pan-West Serves Golfing Customers' Needs All Round Panasonic Piques the Appeal of 'Getnlucky' Paper Mate Gets Kids, Parents and Teachers 'Wild About Writing' PAWS, an Animal Welfare Organization Uses Images of Brutality to Stun Donors Into Giving Pelephone's Guerrilla Marketing Campaign Creates Awareness for New Esc Cell Phone Pepsi Fulfills Cricket Fans' Dreams Pepsi Musica Connects with the Latino Community Pepsi Teams With Apple Computer To Deliver Free Music Pepsi Turns to Product Sampling to Intro 'Twist' as Commercial-TV Venues Disappear Pepsi's Khufia Decoder Card Captivates India Philips Leverages Rugby Connection to Motivate Retail Sellers Pocket Pundits Link Guinness To Football Season Pond's Honors Inner Beauty In India Post Uses Fantasy Music Prize To Drive Cereal Sales Pre-Oscar Gala Burnishes Lincoln's Brand Image with African-Americans Princeton eCom Uses DM to Help Banks Focus on their Bottom Line Purolator Tackles Hunger Radio Mirchi 98.3 FM Defines The Category In New Delhi Red & Yellow's Fundraising Solutions Lift Both Charities and Distributors Retailers Sing the Praises of Strauss Ice Cream in Israel Ribena Challenges Young Adults To Grow Up One Day Ricola Uses Viral Campaign to Create Awareness, Trial and Sales for Cough Drops Roche Diagnostics Creates A Diabetic Database In India Rossiya-Nestle Generates a Chocolate 'Buzz' in Russian Streets, Stores and Subways Russian Girls Corp. Endorses Loyalty for Always Samsung Uses Pop Concerts and Music Downloads to Draw Young People to the Anycall Phone Samsung's Anycall Promo Uses Soccer and Street -Theater to Drive Sales Schick Uses Humor to Launch Quattro Power of 4 Schwan's Creates Re-Branding Campaign for Asian Sensations Schwan's Food Service 'Zings' Restaurant Menus Scottish & Newcastle Carries Out 'The Biggest Round' Sampling Event Scotts' Garden Expo Proves Miracles Grow at Wal-Mart Selfridges Finds a Birmingham Face to Launch a Landmark Shelcore Toys Re-Brands, Retools and Remarkets Its Way to a 21st-Century Comeback Shrek 2 Gives Brand-Marketing Ogres Plenty of Clout Similac Sharpens Its Edge by Enrolling Moms and Tots tin Baby College SingTel Optus Increases Text-Messaging Usage among Business Mobile Customers SK Telecom's 'Stealth' Strategy One-Ups the Competition for Awareness and Market Share at Korea/Japan World Cup Games Slim-Fast Challenges Wal-Mart Customers to Keep New Year's Resolutions Smirnoff Ice Uses Tiny Radios to Boost U.K. Sales During Odd Hours of World-Cup Play Snapple 'Dye Hard' Mobile Salon Offers Teens Punk-Style Makeovers to Launch Five New Flavors Snapple Intros 'Lifestyle' Drinks via Multi-Venue Extreme Sports and Area 2 Concert Tour Sony Ericsson 'City-Jacks' Its Cell Phone Competitors South Africa's IEC Develops PR Marketing Campaign That Gets Young People to Vote SpongeBob SquarePants Hits the Big Screen Sprint Creates Video Phone Programming From The Olympics St. Jude Charity Offers Danny Thomas Story and Vintage Snapshot to Increase Donor Contributions Staples Integrates its New MailMate Paper Shredder into 'The Office' Starbucks Uses Its Stored-Value Card and the Allure of Italy to Increase Patrons' Purchase Frequency and Continuity Stella Artois Creates Brand Awareness Using Movie-Themed Interactive Contest Stoli Steals the Spotlight with a Multi-Discipline, Multi-Media, New York-Centered Brand Awareness Campaign STOLI: More than a Drink, a Hotel SuperPharm Sells Cosmetics Downtown by Building Sand Castles at the Beach Surf Excel Promotes Winning With Stains Taxotere Detailers Promote Sales by Offering Physicians Something Extra for Patients TBS and Baskin Robbins Produce '31 Days Of Funny' TBWA Uses Tsotsi Anti-Piracy Campaign to Thwart Fake DVD Sales Telecom Italia Gives Back Training for Life to Children Tetley Uses Integrated Campaign To Introduce Green Tea Product Thai Teens Experience Personal Freedom for an Empty Can of Coke The Guardian Focuses Its Editorial Spotlight to Boost Readersip and Home Deliveries The History Channel Helps Local Communities 'Save Our History' The North Face Endurance 50 Campaign The Red Lobster Experience Goes on Mobile Marketing Tour The Times of Belgium Creates a Fictional Character to Promote Book Sales Tire Company Improves Event to Generate Awareness and Intent to Purchase Tote Bookmakers Entice New Customers Into the SportZone Tourist Bureau Takes to the Road With Cross-Border Campaign that Generates Awareness Using Visits as Prizes Toyota Creates Co-Marketing Effort to Introduce Tundra SUV Translink Service Uses Instant-Win Game to Drive Usage of New SmartCard Pass U.K. Women Have a Ball with Kellogg's Special K U.S. Army Brings Career Alternatives and a Way of Life to U.S. College Campuses U.S. Marine Corps Leverages 'Elite Warrior' Equity to Meet and Exceed Enlisted Recruitment Objectives Unilever Business Forum Alters Relationships with Retailers Unilever Creates 'The Pulse' In Indonesia Unilever Launches Degree Poker Challenge to Get Men Interested Unilever Uses Summer Beach Events to Create Awareness for Rexona Anti-Perspirant Unilever's Snuggle Fiesta del Carino Does the Laundry in Hispanic Communities United Airlines Introduces Ted To Chicago US Army Backs 'The Sarge' as Sponsor of Multi-Venue NHRA Drag-Racing Campaign US Tennis Association Leverages US Open Tennis Tournament to Drive Awareness for Sport Victoria's Secret Turns Miami Pink Virgin Mobile 'Drops In' on Times Sqaure to Launch a Cellphone Sell-In Virgin Mobile's Big Red House a Big Student Hit Visa Scores Big with Holiday Shops and Shoppers Volkswagen Tries to Stimulate the Senses With Interactive Trade Show Exhibit VW Targets, Introduces, Generates Sales for Armored Version of Passat Model in Argentina Wal-Mart, Kodak Team Up for Veterans Day Photo Event to Drive Store Traffic Warner Bros. Opens 'Tweety Boutique' to Sell High-Ticket Women's Apparel Warner Home Entertainment Uses Scary Party to Create Excitement for Scooby-Doo Movie Release Washington Mutual Puts the Spotlight on Teachers Washington Mutual's Walk On Home Raises Awareness, Funds and Free Rent Weetabix Uses Interactive Marketing Campaign to Boost Cereal Sales Welch Allyn Cashes In On Leads Wella Zensation Harmonizes Inner Balance With Bellady Decore Hair Color Western Union Ties In with 'Sabado Gigante' for Mothers Day Watch and Win Campaign Whoopee! Walkers Provides Comic Relief Wise Foods Dominates the Game with 'Wise Snack Superstars' WONKA Uses Summertime Instant-Wins to Generate Excitment and Sales World Cup Opening in Korea Attracts Millions Worldwide Yahoo! Personals Creates a Living, Breathing, Dating Billboard Yahoo! Time Capsule Encourages Consumers to Interact with Yahoo! Brand and Online Community YMCA Converts The Commitment Challenged Young People In India Connect With MyEnjoyZone.com Zellers Uses Monsters Inc. Movie Merchandising To Boost Video Rentals Zywiec Beer Launches Moving Museum of Humor to Generate Brand Awareness

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