Marketing Champions: Interview With Cisco's Luanne Tierney

Luanne Tierney, Senior Director US and Canada Channels Marketing at Cisco, has had a 20-year career in technology marketing???the past 12 years at Cisco, and before that at Apple, HP, and 3Com. Here she offers some insights on how to help channel partners market more effectively. Read more >>

Emotions: The Key to Consumer Connectivity.

Marketers will sell more than the competition if they are firmly grounded in the cultural values that matter to customers. Ted Mininni reports. Read more >>

Crowd Mining

Marketers are finding new opportunities for mixing it up with the masses via advances in online and wireless technologies. Read more >>

How to Put Your Agency Into a Crisis (Or: 10 Steps on the Way to Committing Agency Suicide)

Here are ten things agencies do to hurt themselves. If you're doing any three of them at the same time, you're itching for a crisis. By Gary Lessner. Read more >>

Selling China's Cars to the World: An Interview with Chery's CEO

Chery Chairman and CEO Yin Tongyao explains how he sees the looming energy crisis as an opportunity to sell his company's small and midmarket cars in mature markets. Read more >>

Russia: Top 10 Consumer Trends

With Russian elites already overtaking Europeans in terms of conspicuous consumption, the consumer potential -- and with it the scope of Western brands -- is boundless once wealth trickles down to the bulk of consumers. Read more >>

Sweden's GOOH! Redefines the Prepared Meal

GOOH! is fast becoming a disruptive force in Sweden's foodservice landscape, offering an array of fresh, restaurant-quality dishes with the pricing and convenience of fast food. Read more >>

Hotels Try New Features with 'Test' Rooms

From a hotelier's perspective, a test room helps demonstrate what's working and what isn't, before huge amounts of money are spent on the latest technology. Read more >>

Detroit: A 'Brand' in Trouble

Like any brand, a city is about its image. What does the world at large think when they hear the brand name? Detroit-based Executive Recruiter Ed Tazzia discusses the challenges of selling some brands. Read more >>

Consumers Voice Concerns Over Online Marketing

Consumers are wary of technologies used to track their online activities -- even if doing so allows marketers to target their messages to them more effectively. Read more >>

Intuitive Retail: Creating meaning for consumers in moments without reasoning or thought

Intuitive Retail is the holy grail of instore marketing. Upshot's Brian Kristofek reports. Read more >>

Best in Class: Best Buy is Winning with Women...And Everyone Else

Its "Studio D" concept stores demonstrate its understanding of women and how she shops. James Damian, SVP of Merchandising, shares an inside perspective on reinventing the shopping experience with women in mind. WomanWise's Dori Molitor reports. Read more >>

Hybrid Cars Aren't Just For Yuppies These Days

Hybrid car buyers have generally been yuppies willing to pay more for the double satisfaction of saving a little money on gas and flaunting conspicuous, earth-saving virtue. Not anymore. Newsweek reports. Read more >>

Marketers: Eight Ways to Minimize the Risk of Counterfeiting

Eliminating your company's counterfeiting problem may be impossible; but these eight steps will greatly reduce the problem while deterring counterfeiters from copying your company's products. A Reed Smith report. Read more >>

Brand mischief: Ikea faces the age-old question, what's in a trade name?

Danish towns join wax tadpoles, tiny genitals and wankers in the annals of marketing mythology Read more >>

Tata's Takeover and the de-industrialization of the West.

Are Europe and the Americas losing their edge? Read more >>

The auto industry is hurting: Is it time for the Big 3 to get some next-generation ideas?

How about personal flying craft? Gundersen Partners' Ed Tazzia shares his thoughts. Read more >>

Preparing for the Future: How the CIO and CMO Must Collaborate to Win

The interests of the CIO and CMO are merging, especially as more of them realize they share the same target audience -- consumers. Read more >>

Class Action Law Suit Involving Text Message Sweepstakes Filed Against AT&T

Marketers Beware: Laws that apply 'offline' apply online as well. So if you launch a sweepstakes whose primary method of entry is via 'text messaging,' don't charge for the call. Marketing law firm Loeb & Loeb explains. Read more >>

NAD Refers Pet Food Advertiser to FTC

The National Advertising Division (NAD), the ad industry's self-regulatory forum, has referred advertising for Nutro Max dog food to the FTC because of misleading advertising claims in its POP materials. Read more >>

Hong Kong government axes duty tax on wine and beer

The elimination of taxes on beer, wine and most other alcohol imports will help Hong Kong develop itself as the wine trading and distribution hub for Asia. Read more >>

Blurring the Lines Between Advertising and Entertainment

Smart marketers are using interactive media to blur the lines between traditional advertising and entertainment, engaging consumers with brands at a deeper level. Design Force's Ted Mininni explains. Read more >>

Our Cars Have Satellite TV, Radio and OnStar. What's Next?

Is there a media idea in targeting specific messages to specific people in specific vehicles at a specific time? Gundersen Partners' Ed Tazzia has some ideas. Read more >>

How Will the Economy Affect the Advertising Business?

The recent surge in chater 11 filings may be the harbinger of a new wave of corporate bankruptcies that could reach other business sectors. Adlaw reports. Read more >>

Over There: Doing business in China -- who is and who isn't, yet.

McKinsey survey examines who's doing what, who's holding off, and why. Read more >>

Social Media: Change is upon us yet again, so catch up -- or it'll be catch you later.

Look past the yakkers; your customers are figuring blogs out, says an in-depth feature by BusinessWeek Online. Read more >>

World's Top 10 Fastest Growing Grocery Retailers

New data from Euromonitor International shows that companies from Asia-Pacific and Latin America appear prominently in the top 10 list of fastest growing grocery retailers. Read more >>

Being Green: For those who advertise, it's not so easy.

Reed Smith's Washington, D.C. office monitored the proceedings of an FTC workshop examining environmental marketing. Read more >>

Driving Value: Four ways to put the 'R' back into CRM.

Choosing understanding over guesswork for building a Customer Relationshp Marketing strategy. Read more >>

A Diamond Mine: 58 marketing agencies carry crystal away from The Rainbow Room.

A capacity crowd turns out in New York City for The Global Marketer's second annual winners' reception and celebration. Read more >>

The Hendrix Moment

We have a deluge of meaningless line extensions of flavors, sizes, colors and packaging that flood the marketplace with their irrelevance. What can be done about it? WomanWise's Dori Molitor explains. Read more >>

Going Green: TerraPass markets, retails, issues 'badges' for marketers to use.

San Fancisco-based firm turns carbon offsets into cash for environmental programs. Read more >>

Talking Turkey, where crony capitalism clashes with secular reorientation: FORBES reports.

'An admirable revival forms the ribbon around a bundle of troublesome contradictions.' Read more >>

Analog is over: A transformed Kodak faces the future.

Right-sized and digitized, a trimmer, smarter Kodak is ready for a re-match. Read more >>

On the move? GM is slimming down and shaping up.

Former worldwide leader is using design, performance and value to win back sales and market share: MSN News. Read more >>

Brand Equity: Straight talk from India's marketing gurus.

Frontline consultants share insights, perspectives and opinions with Economic Times columnists Rajiv and Ravi. Read more >>

Tata On the Move: Getting rich by selling to the poor.

Indian automaker moves into the vanguard of developing-country multinationals. Read more >>

Tata transformed: McKinsey Quarterly talks with Ravi Kant.

How Tata Motors went from domestic truck maker to global powerhouse in 5 years. Read more >>

Pirates' Cove: Illegal copies fuel a home-grown industry.

Trinidad festival features street vendors selling radio-DJ promo CDs. The BBC reports. Read more >>

Do or Die: Big Music does a double-take on downloading.

After years of fighting the Internet, the U.S. recording industry appears ready to embrace it, the AP Reports. Read more >>

The Feminine Touch:

How a sensory approach can influence purchasing behavior and loyalty to your brand. WomanWise's Dori Molitor reports. Read more >>

Text Message Sweeps: What game are you playing?

One court says a sweepstakes may be an illegal lottery even if free entry is available. A ReedSmith report. Read more >>

'Cost per Touch' -- how to bring it down and create a longer-lasting impact.

New viral impact study shows the power of leveraging event marketing with word-of-mouth advertising. A TBA Global Report. Read more >>

Social Media: How to use them for Search Engine Optimization.

Sixty percent of internet shoppers use search engines to find what they're looking for. Here's how to use SEO to drive transactions. Read more >>

Counterfeit brands -- Who's buying them? Not the people you might expect.

Marketers beware: A growing number of people are proud to show off their 'fake' brands. Some think they're cooler than the real thing. Read more >>

No gloom, no doom: There's confidence in consumers' ability to pull through.

CEOs are upbeat about the near-term economic outlook. A Business Roundtable Report. Read more >>

Internet 2.0: Who's making hay and how on the WorldWideWeb.

Where online tools are most important and how they're being used: a survey of companies around the world. McKinsey Quarterly. Read more >>

Google as Goliath: Brussels takes time on DoubleClick deal.

European officials want until April to review it, and critics in the U.S. hope the FTC is paying close attention: BusinessWeek News Analysis. Read more >>

As PCs peak: Consumers increasingly turn to hand-held vs. desktop digital devices.

Users in Japan and other high-tech nations shun the traditional power tower for mobile access to music, video, messages, images. AP Report. Read more >>

Globetrotters: Google sends new hires on a mission; NEWSWEEK tags along.

To train a new generation of leaders, the search giant dispatches young brainiacs -- from Beijing to Bangalore, Tel Aviv to Tokyo -- to learn from the real-world marketplace. Read more >>

On a roll: Russia to become Europe's largest consumer market by 2025: Nielsen.

Year-over-year FMCG sales were up a whopping 9 percent through mid-July, and the long-range outlook is rosier, says a report published in Russia Today. Read more >>

On the move: Tracking the growth of India's middle class. A McKinsey Report.

Over the next two decades it will become the world's fifth-largest consumer market. A McKinsey Quarterly Report. Read more >>

Babies Booming: Untapped opportunity for broadening the reach of brand-name goods.

If you're not aiming your brand at America's largest, wealthiest, highest spending, fastest-growing segment, you're missing big-time, says WomanWise ceo Dori Molitor. Read more >>

What's brewing: Q and A with SABMiller ceo Graham Mackay

Megabrewer's top exec talks markets, marketing and future plans with Czech Business Weekly online. Read more >>

Beijing backlash: U.S. shoppers are shunning China goods.

That includes everything from TVs, toys and sporting equipment to food and clothing. A REUTERS report. Read more >>

Changing colors: Grey Global CEO James Heekin III sits down with The Economic Times.

India appears to be a testing ground for the strategic, creative and tactical capabilities of the mega-agency's new G2 brand. Read more >>

China in 2035: What will it look like? A Business Week Insight

Here's the way the future of the world's most populous nation looks to its official think tank. Read more >>

America's buying binge is over. You heard it here first. But what does that mean?

All the signs of an economic downturn are (finally) here, a fearless FORTUNE senior editor reports. Read more >>

When consumers talk back: the challenge to marketers everywhere

Top execs at 75 U.S. client companies, ad agencies and media firms talk about convergence, digitization and what to do about them. WARC reports from the ANA's fall conference. Read more >>

'New media' a big opportunity for marketing agencies: Survey

Gundersen Partners surveyed 450 client-side marketing execs to understand how they use non-traditional media. Most said they wish they had the time -- and/or the resources -- to do the job right. Read more >>

UK Retailers See Increase in Sales of Organic Products

They're booming -- and will continue to do so -- as consumers learn more about how their food is produced. A Euromonitor International report. Read more >>

How companies are marketing online: a McKinsey Report

Surprise surprise -- a global survey finds that most just don't bother to integrate their online/offline efforts. Read more >>

'Purchase not necessary' -- the new law, and the old.

New legislation makes it easier for marketers to use prize draws and competitions without straying into the regulated territory of lotteries. But if you're in Northern Ireland, you might want to stick with the old law. Read more >>

Trade Connections: Cellphones offer pathways out of poverty

Struggling artisans and tradespeople in rural India are finding that mobile phones are their ticket to better lives -- a Business Week Special Report. Read more >>

Overview: Ogilvy guru Shelly Lazarus takes questions from FORTUNE readers online.

WPP's Ogilvy & Mather advertising CEO talks about new media, global branding and her remarkable career. Read more >>

Price Cutting's for Sissies

Everyone's had a price challenge at one time or another. What do you do when that happens? Sales expert Mark Hunter tells how to hold the line -- and get the order. Read more >>

Power Play: EU's anti-trust power hangs in the balance.

At issue: whether Microsoft used Windows to push rivals out of the marketplace -- or an overzealous EU executive arm overstepped its authority. Read more >>

Going Global: The driving force behind IPO trends everywhere.

China raised the most capital at US$56.6 billion, and had the largest IPO ever, in 2006. Its Industrial Commerce Bank alone raised US$22 billion, and Russia is driving growth in European markets. Read more >>

China Syndrome: Mattel's Eckert to answer for lack of control over safety of imports

Mattel and others get ready to take heat from Congress and American consumers for importing millions of unsafe Chinese-outsourced toys. Read more >>

Court Sees Humor in Burger Ads, Sends Hardee's Packing

A federal district court in California rejects an attempt by the parent of Hardee's restaurants to stop commercials by Jack in the Box that poke fun at its hamburger meat. Read more >>

Growing Number of Brazilians Spend More of their Disposable Incomes on Non-Grocery Items

Retail sales in Brazil are performing strongly, in line with strong, stable economic growth and improving consumer incomes. Read more >>

What Marketers Want from their Agencies: A Gundersen Report

Gundersen Partners surveyed a panel of marketing executives, asking them to rank 10 different agency capabilities in order of importance. Results show that most want their agencies to focus on what they do best -- creating great creative. Read more >>

Going Native: Mickey D alters its decor and menus in Europe

McDonald's moves to ensure that its image stays as young and stylish as its customers. Read more >>

Profiting From Proliferation:

How marketers can cope with the explosion of new customer segments, sales and service channels, media, marketing approaches, products, and brands -- from The McKinsey Quarterly. Read more >>

B2B Sales Leadership - It's All About Motivation

Expert Paul Cherry discusses how to motivate your teams to achieve next-level sales performance. Read more >>

WHERE THE ACTION IS:

Multinationals are wary of political and macroeconomic risk in Latin America, yet the region is rife with opportunity -- McKinsey. Read more >>

Quarterback Sack: Big brands back away from (former) NFL football hero Michael Vick

Legal lessons learned from the Michael Vick debacle: Get a strong morals clause, adopt a multiple-endorser strategy Read more >>

Change? Celebrity/Consumer Rules are OK As Is, Advertising Trade Groups Tell the FTC

ANA, AAF and the Four-A's Condemn Proposed Federal Endorsement Guidelines Read more >>

Foreign Retail Operations Are Staking Out U.S. Markets: Why?

Look Out Hugo Chavez, Here comes Lukoil!. You May Own CitGo but Russia Has Private Enterprise. From SALON. Read more >>

Pet Mania = Business Bonanza

Enterprises of all sizes are prospering and others are looking for ways to get in on the pet-industry gravy train: BUSINESS WEEK reports. Read more >>

How companies spend their money: A McKinsey Global Survey

McKinsey surveyed executives from around the world. This report highlights how frequently -- and why -- a company's resource allocation decisions go wrong. Read more >>

EU Health and Nutrition Claims Rule Goes Into Effect

Companies who market food products in Europe need to become thoroughly aware of the provisions of the new regulations recently adopted by the European Union. Read more >>

Quality Check: Is Brazil's TAM Airline the world's worst?

'A TAM plane crashed in Brazil Tuesday. I wasn't surprised.'-- Elizabeth Spiers takes a hellish trip on the Brazilian airline lives to tell about it, on SLATE. Read more >>

New Markets, New Consumers: Critical Factors for Success in BRIC Nations

Euromonitor International's Matthew Stych discusses the appeal Brazil, Russia, India and China have with manufacturers and retailers looking to expand beyond home markets. Read more >>

McKinsey Quarterly: The Importance of Improving Operations, IT in Latin American Banks

Latin American banks must raise their productivity by streamlining back office operations, reducing channel costs and capturing more value from their IT investments. The McKinsey Quarterly reports... Read more >>

Australia's APMA Announces Winners of 2007 'STAR' Awards

Among them are Foster's Group, DB Breweries, Heineken Lion, Diageo, Heidelberg, Lion Nathan, Johnson & Johnson, AAMI, GlaxoSmithKline, Colgate-Palmolive, Travelex and Unilever. Australia's AdNews reports. Read more >>

The Toxic Republic

For profit's sake, China's people are getting poisoned: A Newsweek Special Report Read more >>

Kellogg Likely To Stop Advertising Popular Cereals to Kids

How huge is this decision? So huge that you can almost feel the onset of sugar withdrawal as you read each new report of the policy shift. An Adlaw by Request report... Read more >>

Why Not Move In...

Luxury hotels in shopping malls? It was just a matter of time, say Indian developers. Read more >>

Marketers: Help Consumers to Realize Their 'Healthy Living' Goals

Unsure of how to approach consumers without telling them what to do, many marketing programs are ill-conceived and are causing an overwhelming sense of consumer distrust. This EMAK White Paper outlines a 3-step plan for brands to help consumers achieve their own healthy living goals. Read more >>

Does Your Company Have an Employee 'Blogging' Policy?

Web sites like myspace.com, frienster.com and others allow anyone with a computer to post their opinions and statements about whatever they want, including your company. This report from law firm Loeb & Loeb offers marketers a few tips on how to protect themselves. Read more >>

The 'O' Factor - Take Your Cues From Oprah to Connect with Women

In her latest article 'The O Factor,' Dori Molitor of Minneapolis-based WomanWise discusses how brands like Kleenex, Cadillac and Corona have proved -- and are capitalizing on -- their understanding of Oprah's power as a brand. Read more >>

The sleek, the fast, the rich and the need for M-O-R-E

The BBC zeroes in on the appeal of speed and image to members of the Ferrari Owners Club. Read more >>

Marketing Careers: The Need for Action Orientation

Gundersen's respondents discuss how courage, decisiveness, passion and risk taking all play an important role when it comes to being 'action oriented.' Last in the series. Read more >>

Globalization Facts, Figures: Winners and losers identified in BBC report.

Winners and losers of the ongoing trend -- a BBC in-depth report. Read more >>

Latino CD Sales Still Sizzle

BBC: Sales at Miami, New York, L.A. and Chicago stores buck a national downtrend, but for how long? Read more >>

Most Trusted Brands: Institute lists consumers' favorite companies/products

What's in a name? Plenty, if you're a parent, a motorist, a reader or any other buyer of consumer goods or services. Forbes reports. Read more >>

France: New Chef, New Recipe

Sarkozy won on a platform of sweeping reform. Will he succeed where others have failed? A McKinsey Quarterly report. Read more >>

Hungry, Thirsty 'New Europe' Is Business Boon for Big Brands

Euromonitor research shows that packaged goods sales in "New Europe" grew 72 percent between 2001-2006, while soft drink sales increased by a staggering 87 percent. Read more >>

The Human Touch: The Greatest Retailers Treat Their Customers Like Friends

Treating customers like friends will turn them into brand enthusiasts who spread the word about their brand experience and in turn help to grow your business. WomanWise's Dori Molitor reports. Read more >>

What Cerberus Wants from Chrysler -- Newsweek Analysis

Marketing's not the problem. Will 'strip and flip' be the solution? Read more >>

Five Types of Shoppers

Target your marketing dollars on them and forget the rest, sales expert Mark Hunter suggests. Read more >>

Ubersexual man: The next big thing. A Euromonitor report.

The phenomenon, the market, the demos, the details... Read more >>

The movie sequel strategy: a 'VARIETY' overview...

The kinds of deals Hollywood moguls are ready to make... Read more >>

Focus on Spain: a look at the health & wellness sector

Food makers are taking the lead in product innovation... Read more >>

Marketing Careers: Good Communication Skills Go a Long Way

Good communication skills can not only motivate employees but also save your company time and money. Ed Tazzia, Managing Partner of Gundersen Partners LLC, presents the fifth in a series of articles based on a recent survey of corporate and agency executives. Read more >>

Indians will out-spend Germans by 2025: McKinsey

Climbing from poverty to prosperity by earning more and spending, not saving. Read more >>

Latin America: Price Promos Don't Always Work -- McKinsey

New research finds a gap between promotion intensity and consumer perceptions. Read more >>

Wal-Mart Strikes Again

By slashing prices on flat-panel TVs, the world's largest retailer drove the competition off a cliff. Business Week Online Read more >>

Food for Thought: What do food ads do for kids who watch TV?

Kaiser releases its largest-ever study of children's TV-viewing habits Read more >>

Demographic Changes Create Opportunities for Incontinence Products and Challenges for Diapers

Euromonitor International explores how manufacturers can realize the potential for both products right now. Read more >>

Shiny New Mall Has Everything...but Shoppers

Many savers, few spenders leave world's largest shopping nall nearly empty. BLOOMBERG Reports. Read more >>

The Muscle of China's Emerging Middle Class

McKinsey highlights the power of a consumer demographic that's redefining the market. Read more >>

The Download Upsurge Accelerates...

Major retailers rush to offer online music and movies. AP Report via MSNBC Online. Read more >>

The Impact of Digitization: We're a Generation Apart...

How the new media define the new consumer. By KPMG International. Read more >>

Is MySpace.com Your Space? Whodathunkit

Social networking sites become marketing's new frontier. Q's and A's from Harvard Businss Online. Read more >>

Communications and High-Tech: a Brand-New Outlook

Insights from Accenture's new Digital Household Segmentation Study. Read more >>

Five Priorities for Brazil to Ponder: McKinsey Quarterly

Removing barriers is the key to global leadership. Intro to a McKinsey report. Read more >>

Reaching China's 400 Million 'Hidden' Consumers

China has hidden reserves of consumer buying power but they can be hard to tap. McKinsey offers insights about attitudes and behavior and compares them with those in other countries. The report: Read more >>

Marketing Careers: Meet the Change Agent

Gundersen's respondents gave high marks to those who set their sights on goals and pushed changes necessary to achieve them. 4th in a series. Read more >>

Twilight of an Era: Downloads Erode CD Album Sales

As music lovers choose the singles they want, labels re-examine the marketing they do and the deals they make. An International Herald Tribune report. Read more >>

Your ICBM Is Ready for Launch

Interview with Robert Lauterborn, college professor, marketer and expert on integrated marketing communications. Read more >>

The EU at 50: Making Portugal Competitive -- Again

Portugal's prospects for a new level of economic development. A McKinsey Quarterly special report... Read more >>

Health & Wellness Products Exploding in Brazil

Looking good and living longer is what it's all about in this image0conscious society. A Euromonitor International report. Read more >>

France Mandates Pro-Active Food-Ad Labels; UK Finalizes Ban on TV Ads for Fatty Foods

The landscape is changing for food marketers everywhere. The French government is requiring advertisers to carry health messages on ads for drinks and food products that are processed, sweetened and contain salt. Read more >>

China: Trouble in Ad Land

By global standards, China's communications sector is in a sorry state. The challenges shed light on how difficult it will be to move from export dependency to a growth model driven by a vibrant service economy. BusinessWeek reports... Read more >>

What's In a Name? Plenty, If You Trade In the Global Marketplace

Cultural, linguistic and legal questions abound when it comes to naming your company, your product or your service. Trademark registration is even more difficult. The New York Times reports. Read more >>

It's Not Just What It Is, but Where the Big Idea Is Coming From

Senior marketers from Audi, Colgate-Palmolive, eBay and WomanWise, plus a best-selling marketing guru, sound off on how they get people to innovate their way out of the conceptual box. Read more >>

Winemakers See Growing Opportunities in India

More and more young people are consuming alcohol in India and alcohol companies -- particularly winemakers -- are taking note. Euromonitor International reports. Read more >>

Lost In Translation: Legal Issues Raised When a Company Markets to the Hispanic Consumer

If you think targeting the Hispanic market is a simple matter of translating your Anglo campaign materials into Spanish, you're not only mistaken, you might be legally liable, too. Read more >>

Mars Plans to Open Chocolate Factory in Siberia

Mars Chocolate will keep up with the strong market demand for chocolate in Russia by opening a factory in Siberia. Euromonitor provides an overview of the Russian market and confectionary category as a whole. Read more >>

Starbucks: Wake Up and Smell Your Customers' Frustrations

They want coffee, not clutter, and they want it NOW. Open letter from TIME/CNN's Bill Saporito. Read more >>

Reality and perception at Euro RSCG, where the going's good, the best (still) yet to come

'There was a time when speculation was rife that (Havas president Vincent) Bollore would chop and change things at Havas, perhaps discard Euro RSCG altogether. Nothing was further from the truth.' -- David Jones, global CEO. Read more >>

Email Marketing and CAN-SPAM: Practical Considerations

SUBSCRIPTION MARKETING guest columnist Barry M. Benjamin of the Day Pitney Law Firm spells out the do's and don'ts of email marketing. Read more >>

Turnabout: Developing Economies Are Shaping Globalization, Accenture's Spelman Tells BBC

The speed and direction of global interdependence will be determined by battles now being waged over five precious resources: talent, capital, commodities, consumers and innovation. Read more >>

Lawsuits or Not, Digital Downloads Continue as Music CD Sales Slide

Music marketers agonize over how to get paid for billions of their music tracks that are being downloaded for nothing via peer-to-peer software on personal computers. Read more >>

Linking Growth and Social Progress: A Chat with Chile's (Socialist) President

Chilean President Michelle Bachelet discusses the roots of political upheaval in Latin America and the link between economic development and the fight against poverty. Source: McKinsey Quarterly. Read more >>

Danone Overtakes Nestle as No. 1 Maker of Healthy Foods

New research reveals that Danone has taken the lead as the world's biggest marketer of health and wellness packaged foods. Euromonitor International reports. Read more >>

How to Manage Escalating Sponsorship Fees: 'EVENT MARKETER' Polls the Experts for Tips and Tricks of the Trade

EVENT MARKETER magazine's David Jacobson explains how some of the savviest marketers manage sponsorship fees in ways that that benefit both marketer and property. Read more >>

Marketing to Women: What You Need to Know to Reach and Engage Women as Healthcare Consumers

Healthcare marketers need to understand women as healthcare consumers. Only then can they create messages that are on target with today's multi-dimensional woman: as consumer, caregiver, careerist or community leader. Kelley Connors, Principal of KC Healthcare, reports. Read more >>

How They're Doing, Ten Years On: 'Brand Equity' Reviews Progress and Discusses the Performance of Six Global Marketing Giants in India

Ten years is a long time in the life of a brand, especially in a country with an ancient culture and hundreds of millions of consumers attuned to your every marketing move. Read more >>

U.S. Film Industry Unveils a Legal Way to Sell Movie and TV Downloads

Major film studios have approved a new technology and licensing scheme that lets consumers legally download films and TV shows to DVDs. Qflix would allow consumers to download and buy the DVDs they want in about 10 minutes. Read more >>

What it Takes to Activate a Brand -- India's Kidstuff Promotions Shares Research, Insights and Expertise

New Delhi-based Kidstuff Promos & Events surveyed shoppers in 10 cities for impressions and attitudes about brands, marketing and shopping behavior. Read more >>

Sports Participation: The Measure of a (Surprisingly) Tolerant, Permissive Society

'The New Americans: Defining Ourselves through Sports and Fitness Research' -- a new image emerges from research conducted for corporate, governmental, media and sports groups over the past 25 years. Read more >>

Germans Spent Three Times As Much As the French, 1.5 Times the British

Activity on European retail Web sites during the 2006 holidays rose 50% above the average level of activity prior to the holidays. Comscore Networks reports. Read more >>

Escaping the Middle-Market Trap: An Interview with the CEO of Electrolux

Hans Strasberg, CEO of Electrolux, tells the McKinsey Quarterly about the challenge of simultaneously serving the high and low ends of polarized markets for a broad spectrum of home appliances. Read more >>

New US Law Empowers FTC to Fight Spam, Spyware and Internet Crime

Because of its global nature, the Internet can be difficult to police. Increased cooperation between law enforcement authorities may help to increase consumer confidence in online commerce and communications. Read more >>

How Harley-Davidson, Starbucks, General Mills and Trader Joe Use 'Deep Emotion' and 'Cultural Value' to Drive Sales and Build Loyalty

Dori Molitor, CEO of Minneapolis-based WomanWise agency, spotlights companies that use innovative strategies that foster stronger enthusiasm and higher brand loyalty than might otherwise be the case. Read more >>

Pre-Holiday Online Surge Drove Year-End Spending Total Past an All-Time High of $100 Billion in 2006

Consumers' record-making purchase volume during the final days of the 2006 holiday season demonstrates the growth and continued strength of the online marketplace. ComScore Networks reports on the details. Read more >>

Marketing Careers: Creative Development and Innovation

Ed Tazzia, Managing Partner of Gundersen Partners LLC, presents the third in a series of articles based on a recent survey of corporate and agency executives. Gundersen Partners is a leading executive search firm with offices in New York, London, Detroit, Stamford, San Francisco and Melbourne. Read more >>

Schwan's Generates Brand Enthusiasm by Connecting Moms with Their Teenage Kids

Dori Molitor, CEO of WomanWise, a WatersMolitor company, discusses how her agency used unique consumer insights to re-launch Schwans' "Asian Sensations" brand of frozen appetizers and entrees. Read more >>

Marketing Careers: Intuition and the Ability to Instinctively React

Ed Tazzia, Managing Partner of Gundersen Partners LLC, presents the second in a series of articles based on a recent survey of corporate and agency executives. Gundersen Partners is a leading executive search firm with offices in New York, London, Detroit, Stamford, San Francisco and Melbourne. Read more >>

Aussie Agencies Share GRAN PRIX Honors in MAA Worldwide's 2006 GLOBES Awards

Two Australian agencies took home the Marketing Agencies Association Worldwide coveted Gran Prix Award for a Victoria Bitter (VB) campaign that centered on a fictional Aussie cricketer who became a cult figure in the 1980s. Read more >>

CPG Channel Migration Has Reached A Turning Point

This Information Resources, Inc. (IRI) report takes an in depth look at historical and emerging channel migration trends and the categories and consumer segments that are most heavily impacted. Read more >>

Marketing Careers: Vision, Passion and a Penchant for Process. These are Must-Have Qualities for the Next Generation of Marketers

Ed Tazzia, Managing Partner of Gundersen Partners LLC, presents the first in a series of articles based on a recent survey of corporate and agency executives. Gundersen Partners LLC is a global management consultancy and one of the leading executive search firms in marketing and general management, with offices in New York, London, Detroit, Stamford, San Francisco and Melbourne. Read more >>

Have Deck, Will Travel: How to Sell It as You Tell It

Barbara Krasner, director of customer advocacy marketing for Lucent Technologies, highlights the merits of a well-written deck and provides a few tips on how to use one to sell your ideas to the decision-makers. Read more >>

Online Gambling is a Risky Business

Growth of the Internet gambling sector in the United States and Europe continues to be shadowed by regulatory and legal issues, which are unlikely to be resolved in the near term. Forbes.com published an article about this subject in its September 12 online edition using news gathered from Oxford Analytica, an independent strategic consulting firm (www.oxan.com). Read more >>

Does Size Matter? A Blueprint for Small Marketing Teams to Achieve Big Results

A Lucent Technologies marketing pro guides marketers through a four-part blueprint on how to generate marketing resources on a tight budget. Read more. Read more >>

Building Brands in China: McKinsey Has the Insights

Chinese shoppers love brand names, but companies are having a difficult time translating these preferences into revenues, in the form of either increased market share or premium prices. McKinsey & Company suggests ways for companies to turn Chinese consumers into loyal customers. Read more. Read more >>

Yahoo! and FIFA Announce Final Traffic Results for FIFAworldcup.com During the 2006 FIFA WORLD CUP

Soccer fans around the world logged on to FIFAworldcup.com, the official Web site of the 2006 FIFA World Cup in Germany, in record numbers to follow the world's most popular sporting event earlier this month. The Web site's traffic stats are staggering. Read more. Read more >>

Successful Promotion Marketing Strategies: Activation Is Better Than Borrowed Interest for Driving Brand Sales, Says Consumer Study

Toronto-based IMI International brings you the results of a survey conducted in Germany, France and the UK that suggests marketers not invest in costly sponsorships and product placements to boost retail sales if they can find other memorable ways to get consumers to interact with their product on the street, in-store and elsewhere. Read more >> Read more >>

Marketing Strategy Tips: Increase Marketing ROI by Managing Risk and Tracking Returns Better, McKinsey Report Urges

The McKinsey Quarterly Report talks about how marketers can come out ahead of the competition if they manage risk and track their returns more effectively. The article provides tips on how to do this -- and why doing so is ultimately crucial to the success of their marketing campaigns. Read More >> Read more >>

How the odds of winning affect promotion participation

The Odds of Winning: How Odds Affect Promotion Participation. Read More >> Read more >>

What agencies big and small -- far and wide -- get out of entering international marketing awards programs.

Read why some of the leading marketing agency executives from around the world enter industry awards programs. Read More >> Read more >>

11 Steps to Winning a Marketing Awards Competition

A quick guide to writing a memorable marketing awards entry that will grab the judges' attention and get you one step closer to taking home a marketing award or trophy. Written by Amie Smith Hughes, Diamonds Awards program chairman and founder of several international marketing awards recognition programs. Read More >> Read more >>

Marketing Creative Development for Short Term Promotions:

The right concept, the right offer and the right mechanics are important, to be sure, but it's the creative "magic" that really makes a program go. IMI International investigates. Read More >> Read more >>

Test Your Marketing IQ

IMI International provides questions (and answers) highlighting how promotions impact lifetime customer value, which prizes work for which audiences, how product placement affects purchasing behavior and more. Let's see if you're as smart as you think you are! Read More >> Read more >>

This Just In -- Facts about Marketing In India

McKinsey & Company outlines some key factors to consider when doing business in India, which happens to be one of the world's biggest consumer goods markets and a goldmine of opportunity for marketers. Read More >> Read more >>

Russian Market Research Industry Growth

Experts in Russia were polled about economic conditions and the prospects for development of the marketing services industry here. The results aren't what you might expect. Read more. Read More >> Read more >>

Russian BTL Market Trends High Again and Higher Next Year

The Russian Advertising Federation provides statistics and facts about the rise of BTL activities in this 'emerging' market. Report summarized by The Global Marketer Correspondent Tess Stobie. Read More >> Read more >>