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Welcome to The Global Marketer Campaign Center!

Here's Your Opportunity to Tell us About Your Campaign!


We welcome submissions from agencies and client-companies for the “Campaign Pro-File™” section.

The Campaign Pro-File™ section

Submissions for this section are accepted by The Global Marketer if they detail a truly exceptional campaign that has already run - and was either recognized in the press or via an industry award. Note: Access to Campaign Pro-Files™ is provided to Charter Members of The Global Marketer. Become a Charter member now!

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Please answer the following questions.
*1. What is your name?

*2. What is your email address?

*3. What is the client name?

*4. What brand was represented?

*5. What type of product is it?

*6. What country did this campaign run in?

*7. What is the name of the agency that developed the campaign? (include, city, state/province, country)

8. Which - if any - industry awards has this campaign been recognized for?

*9. What was the timing of the campaign (quarter/year)?

Please answer the following questions.
*1. What were the Marketing Objectives for the campaign? (Example: buzz generation, dealer/salesforce, direct/database/membership acquisition, display activity, image/awareness, lead generation, loyalty, new product launch, product preference, sales increase, self promotion, share protection, traffic generation, trial generation, usage/loading, etc.). Please list as many that apply.

*2. What Marketing Tactics & Devices did the agency use to develop the campaign? (Example: alternative media, bogo (buy one get one), bonus pack, collateral materials (consumer), collateral materials (trade), coupons, dealer locator, direct mail, direct response, in-store merchandising, on-pack/in-pack, online overlays, premiums/incentives, rebates, samples, self-liquidators, sponsorships, sweepstakes/games/contests, trade incentives, etc.). Please list as many that apply.

*3. What Marketing Strategies were used? (Example: account-specific, advertising, age-specific/ethnic, business-to-business, cause-related, direct marketing, events, guerrilla marketing, mobile marketing, PR, rebates, tie-ins, toll-free calls, trade show exhibits, wireless/mobile, etc.). Please list as many that apply.

*4. Please provide some background on the brand/campaign and include details on any challenges or circumstances that are particularly noteworthy to its development.

*5. Please provide an overview of how the campaign worked.

6. How did the campaign do? Please list relevant results, where applicable.

7. Why do you think this campaign was outstanding?


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