Campaign Pro-Files

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(1) Click one item in Category and/or Strategy. (2) Click on as many items in Objective(s) and Device(s) as you want. Then (3) click on "Search." Note: The more elements you choose, the narrower your search will be. Hold down the shift key to choose more than one item in a section.

Product Category
-none selected- Automotive Beverages (Alcoholic) Beverages (Non-Alcoholic) Clothing/Apparel Consumer Durables Credit Cards Electronics Entertainment Financial Services Foodservice Franchise Restaurants General Merchandise Health & Beauty Aids Media Military Packaged Goods/Food Products Packaged Goods/Non-Food Products Pharmaceuticals Quick Service Restaurants Retail Service Company Sports & Leisure Technology Telecommunications Toys Travel/Transportation/Tourism

Marketing Strategy
-none selected- Account-Specific/Channel-Specific Activities Advertising in Paid Media Age-Specific/Ethnic-Specific Marketing Business-to-Business Activities Cause-Related/Charities Cross Promotions - Other Brands Direct Marketing/Direct Response Guerrilla Marketing Integrated Disciplines Licensing/Merchandising Mobile Marketing Negotiated Sponsorships Publicity/Public Relations Special Events Participation Tie-Ins with Other Products Toll-Free Call-In Schemes Trade Show Exhibits Wireless/Mobile/Internet Overlays

Marketing Objective(s)
-none selected- Acquire Database Build Brand Equity Build Dealer Inventory Build Loyalty/Continuity Build Word-of-Mouth Develop New Sales Leads Encourage Trade Support Generate Consumer Awareness Generate Product Trial Get Dealer/Salesforce Support Get In-Store Merchandising Highlight the Brand or Company Identify Prospective Buyers Increase Display Activity Increase Product Usage Increase Purchase Frequency Increase Sales Volume Increase Store Traffic Introduce a Product Load Consumer Pantries Pre-empt Competitive Activity Protect Market Share Revive the Brand Showcase Product Benefits Support Dealers/Salesforce

Tactics & Devices
-none selected- Alternative Media BOGO (Free With Purchase) Bonus Pack Collateral Materials (Consumer) Collateral Materials (Trade) Coupon/Voucher Dealer Support Direct Mail Direct Response Internet Overlay On-Pack, Near-Pack, In-Pack Premium Incentive Product Demo Product Sample Rebate Offer Retail Display Self-Liquidating Premium Sponsorship Sweepstakes/Game/Contest Trade Incentive Viral Marketing (via Internet)